Comments on: Direct Mail Options Print vs. Email http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/ Mon, 07 May 2012 19:11:44 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Sarah Lynn Design » Blog Archive » The Impact of Design: Online Retail http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-80 Sarah Lynn Design » Blog Archive » The Impact of Design: Online Retail Tue, 29 Sep 2009 11:43:23 +0000 http://sarahlynndesign.com/?p=1187#comment-80 [...] Email is a great way to promote your online retail store. Once you’ve got your website designed, try applying the same look to your email program. It is a great and inexpensive way to connect with your customers. For more information on email campaigns take a look at my post: Direct Mail Options: Print vs. Email [...] [...] Email is a great way to promote your online retail store. Once you’ve got your website designed, try applying the same look to your email program. It is a great and inexpensive way to connect with your customers. For more information on email campaigns take a look at my post: Direct Mail Options: Print vs. Email [...]

]]> By: slynndesign http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-66 slynndesign Fri, 11 Sep 2009 19:12:46 +0000 http://sarahlynndesign.com/?p=1187#comment-66 @ Ben Thank you! Glad you enjoyed reading some of my posts. I'll have to read through some of yours! Have a great day. @ Ben
Thank you! Glad you enjoyed reading some of my posts. I’ll have to read through some of yours! Have a great day.

]]> By: slynndesign http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-65 slynndesign Fri, 11 Sep 2009 19:09:04 +0000 http://sarahlynndesign.com/?p=1187#comment-65 @ Chris I would assume that stat to be true. Companies spend lots of time testing subject lines and what keywords work better than others to try and compete with the mass amounts of emails being sent to consumers everyday. Another important part is the top left-hand corner. Very valuable place for eye-catching imagery/brand etc. I do believe print is still a very good way to connect with customers as well and shouldn't be pushed aside as many folks think. I don't get nearly as many direct mail pieces in my mailbox anymore. So when I do, it stands out more than it used to. Thanks for the great comment Chris :) @ Chris
I would assume that stat to be true. Companies spend lots of time testing subject lines and what keywords work better than others to try and compete with the mass amounts of emails being sent to consumers everyday. Another important part is the top left-hand corner. Very valuable place for eye-catching imagery/brand etc. I do believe print is still a very good way to connect with customers as well and shouldn’t be pushed aside as many folks think. I don’t get nearly as many direct mail pieces in my mailbox anymore. So when I do, it stands out more than it used to. Thanks for the great comment Chris :)

]]> By: Chris http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-64 Chris Fri, 11 Sep 2009 18:44:29 +0000 http://sarahlynndesign.com/?p=1187#comment-64 Thank you for this comparison. I read a statistic somewhere that mentioned that the average consumer spends less than 3 seconds when deciding to open-up an e-mail or deciding to delete it. I figure it would have to be a really good subject heading to get a consumer to open it up. Direct mail on the other hand, especially with postcards, all of the information is already there. If you add an eye catching design then the mail piece will receive even more attention. I agree that using both forms of marketing are important and produce the best results, if I had to pick one, I would pick print. Thank you for this comparison. I read a statistic somewhere that mentioned that the average consumer spends less than 3 seconds when deciding to open-up an e-mail or deciding to delete it. I figure it would have to be a really good subject heading to get a consumer to open it up.

Direct mail on the other hand, especially with postcards, all of the information is already there. If you add an eye catching design then the mail piece will receive even more attention.

I agree that using both forms of marketing are important and produce the best results, if I had to pick one, I would pick print.

]]> By: Dayne http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-62 Dayne Fri, 11 Sep 2009 16:52:25 +0000 http://sarahlynndesign.com/?p=1187#comment-62 I love this comparison Sarah. Multi-channel contact is important and I think it always will be. Working in both print and email I personally love the flexibility email provides for testing, experimenting, and trying different things compared to print simply because results come faster and it's easier to adapt to changing customer landscapes. For any business I think both print and email should be part of an overall customer contact strategy. Great insight as always. :-) I love this comparison Sarah.

Multi-channel contact is important and I think it always will be.

Working in both print and email I personally love the flexibility email provides for testing, experimenting, and trying different things compared to print simply because results come faster and it’s easier to adapt to changing customer landscapes.

For any business I think both print and email should be part of an overall customer contact strategy.

Great insight as always. :-)

]]> By: Ben Waugh http://blog.sarahlynndesign.com/direct-mail-options-print-vs-email/comment-page-1/#comment-61 Ben Waugh Fri, 11 Sep 2009 15:54:08 +0000 http://sarahlynndesign.com/?p=1187#comment-61 I discovered your homepage by coincidence. Very interesting posts and well written. I will put your site on my blogroll. :-) I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.
:-)

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